How Printing Helps You Succeed at the Farmers Market

Apr 06, 2022

A guide to effective print marketing for your small business. You have created a product worth sharing with the world. The next step is putting yourself out there. Farmers markets are a po...

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6 Reasons You Need a Company Store

Mar 22, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...

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How to Choose Uniforms the Whole Team Will Love

Feb 21, 2022

If you’ve been in the workforce for a couple of years, you’ve probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are c...

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6 Things You're Missing out on by Not Using Promotional Products

Feb 13, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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What’s Up With Unboxing Videos? The Trend You Must Try

Jan 22, 2022

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

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6 Things You're Missing Out on by Not Using Promotional Products

Nov 25, 2021

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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Why You Need Promotional Products

Nov 03, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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How to Target the Right Audience Using Canada Post

Aug 18, 2021

Reaching out directly through traditional mail is an effective way to communicate with your client base. It puts your business directly into the hands of potential and existing customers and increases...

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Sustainability & Environmental Responsibility: Why it Matters

Jul 03, 2021

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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Branding 101: Let’s Talk Logos

Jun 11, 2021

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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6 Helpful Tips to Address Unhappy Customers

May 27, 2021

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

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4 Ways to Improve Communication

May 20, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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The History of Promotional Products

Mar 23, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

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6 Tips on Professionally Reaching New Heights in 2020

Mar 16, 2021

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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5 Simple Tips to Organize and Run Effective Meetings

Jan 18, 2021

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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How Promo Products Can Tell Your Brand's Story

Nov 14, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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7 Ways to Instantly Make Your Website More User-Friendly

Oct 23, 2020

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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6 Books That Every Business Owner Should Read

Oct 01, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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Corporate Social Responsibility and the Beauty of Giving Back

Sep 10, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...

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Imprint Everything: A Guide to Printing Methods

Aug 26, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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The Secrets to Attracting Ideal Customers

Jul 20, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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How to Juggle Work and Life Balance Like a Boss

Jun 22, 2020

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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Your Brand Is Your Business - Market It!

Jun 14, 2020

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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Graphic Design Terms Everyone Should Know

Jun 07, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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How to Manage the Workload of a Leader

May 17, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Why You Should Be Having More Fun at Work

May 10, 2020

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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Branding 101: What Makes a Brand Powerful

Apr 26, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Graphic Design Terms Everyone Should Know

Apr 18, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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Customer Experience + Branding: The Relationship Goals of Marketing

Apr 04, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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Your Graphic & Web Design Cheat Sheet

Mar 27, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

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Generation Z vs. Millennials: What’s the Difference?

Mar 20, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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How Promo Products Can Make a Lasting Impression

Mar 12, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

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9 Useful Apps for Sales & Marketing Professionals

Feb 27, 2020

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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8 Graphic Design Mistakes to Avoid

Feb 20, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...

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How One Hour Can Determine Your Success

Jan 29, 2020

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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5 Fail-Proof Ideas for Your Business Instagram

Dec 24, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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16 Ways Color Affects Your Branding and Marketing

Dec 17, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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5 Invaluable Marketing Books to Help Grow Your Brand

Oct 28, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Advice for Getting the Most Out of a Business Trip

Sep 14, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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3 Things Every Busy Professional Needs

Aug 23, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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5 Ways to Boost Employee Morale

Aug 16, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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