Direct mailing campaigns are still the most common and effective way to reach a large or targeted audience. Direct mail is proven to be more memorable, more trusted and more persuasive than digital marketing.
Our direct mail services encompass everything from the initial concept design, to print production, to final distribution via Canada Post, allowing us to see your campaign through from start to finish.
Talk to our team to find out more about how we can help guide you in this process using One to One Mailing, our Canada Post Smartmail Marketing™ Expert Partner.
Why should you consider a direct mail marketing approach?
Physicality is just one element in Canada Post Smartmail Marketing™ that brings the human touch to your message, in traditional formats or breakthrough pieces. Recent neuromarketing research supports this, proving the physical, tactile nature of direct mail generates a 20% higher response rate than digital messaging.*
Drive Response and Achieve Better ROI
Personalized Mail is consumers' preferred channel for promotional messages. In fact, 36% of Canadians say they'd rather receive them by direct mail. This is over two and a half times higher than email (14%), and three times more popular than TV and newspapers.*
Increase Open Mail Rates
By including the recipient's address on your mail piece, you instantly boost the chance that your message will be noticed and read. The more information you include, the better your chances of success — 86% of Canadians will open mail addressed to them personally.*
*Information sourced from Canada Post.
Types of Direct Mail Marketing
When reaching out to your clients, it's important to choose the right method for your purpose and business. A few examples of direct mail marketing can include:
Check out our blog to learn more about the different kinds of targeted mail campaign options available.
Talk to our team to find out more about how we can help design, produce and deliver your next direct mail campaign.
(One to One)
We use your own mailing lists to create a personalized piece of mail for each recipient. This method is ideal for making your customers feel valued by connecting one-on-one.
(One to Many)
Select designated neighbourhoods with your marketing message and reach every home, apartment or business within your set area.
Postal Code Targeted Mail
(One to Few)
Zero in on specific postal code zones (typically between 16-20 addresses) for a targeted approach to your mail campaign.